SXSW 2013 Happenings: Wednesday Music Top Pick

C3 PresentsThough there have already been several great showcases, SXSW Music officially kicks off today, Wednesday, March 13. Should you have the fortune of an afternoon off, then be sure to make your way to Lambert’s for an afternoon of music. (More SXSW Parties Found Here)


The afternoon’s lineup features a number of must-see acts including six-piece neo soul band Pickwick from Seattle. Pickwick marries Motown with Indie rock a la The Black Keys, which results in a sound that is insanely fresh and unexpected. Festival top pick for sure.


Catch Pickwick alongside Robert Delong, Ms Mr and Bear Mountain at Lamberts from 12-5pm Wednesday, March 13. Free/No RSVP needed. Lambert’s BBQ, 401 W 2nd Street, Austin, TX 78701. 5

Check out Pickwick’s first single ‘Lady Luck’ off their brand new album released this week below!



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